↗ A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox

A lovely essay by Henrik Karlsson on writing, blogging, and the power of the internet.

When writing in public, there is a common idea that you should make it accessible. This is a left over from mass media. Words addressed to a large and diverse set of people need to be simple and clear and free of jargon. […]

That is against our purposes here. A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.